Imagine the traffic 🚦 that comes to your landing page are the people who are actively seeking a solution to their pain 💊 What do you think is the chance of them clicking on the buy now or add to cart button? maybe opt-in to your mailing list 📬
Let me show you HOW 😎😎😎
Do posts like this look familiar to you when browsing Reddit?
👉 imagine if you are offering a firearm training service, be first to recommend your service in the comment section could get you a lot of eye traffic (impression)
👉 imagine if you are building a new budget headphone brand, you can promote your product in the comment section to build an audience base
By seeing these 3️⃣ posts above, I bet you can see that social media and online forums are the places where you can find your customers & clients 👩🎤🤹♂️🧗♀️ hang out and express their problems. As a hustler, your job is to find these conversations and offer your expertise to bring value along with promoting your product 📈📊
Tim Cook at 🍏 is a master of marketing and he does amazingly well 😅. Here is an example of Tim Cook hustling on Reddit when the new iPad Pro launched, and you can hustle the same way with your products or services.
So what is the benefit of hustling this way?
- High relevant traffic 🚦 to your site, people who see your comments are likely interested in the topics of the threads🧵 Thus, you are promoting your product organically to the right people will allow building a brand or community around a product which will result in higher conversations rate compare to ads🧑💼
- A less salezy way. Engage organically with customers in the comments section will come across as friendly and helpful. The online community hates self-promotion or blatant spamming; if you promote at the right place to the right people, people will appreciate it.
- Immediate result ⏩ we all know playing the content game and SEO are playing the long game. BUT, NOT ALL of us have the patient for 3-6 months out. Many of us need sales now 📈 Thus, finding and engaging with lukewarm or hot leads which are currently looking to buy is the fastest way beside ads that I am aware of at the moment 💰
Begin with think of how your customer, clients, or audience (audience) would express their pain or interest. For example, when someone is complaining about their hair, they might be interested in a hair product.
Figuring out where your audience hangs out online is a discovery; however, with just Reddit and Twitter, you can find a lot of different audiences from the two platforms. Now, the hard part would be to figure out how your audience express their pain or interest 🧐
Product and Pain
People complain about life all of the time, take advance of it. Coming up with the keywords or phrases that your customer uses to describe the pain or interest will take some trial and error. Try to describe the problem your product solves; people speak in terms of pain or problem. Check this out!
Recommend cream or skin care routine— 🌩 (@lowbudgetKodaK) October 27, 2021
Looking for a new logo. HMU if you know anyone or are interested.— Cylo (@Cyloooo) November 16, 2021
I’m looking for a graphic artist to collab with me for an NFT project. Will pay! Dm me!— Matthew Fusco (@MatthewFusco10) November 15, 2021
AND, you get the idea 💡
Try to describe the problem your product solves; people speak in terms of pain or problem. i.e., my skin is terrible → potential buyer for skincare products.
Once you figure out a set of keywords where your customers or clients describe their needs and pain, I would use a tool like Eavesdrop.so to monitor those keywords when someone on the internet mentions them on any forum.
Or even review your keywords. Tweet us!!!
More relevant keywords
As you engage in the comments section, you will find more keywords or ways your audience expresses their interest or desire for their pain. Thus, your keyword set will evolve.
Wrapping Up ⬆️
By putting examples out here, I hope that is the best way to explain it. It's about providing value in terms of knowledge and helping people solve their product to show off your expertise to gain trust.
This is how Eavesdrop acquires new customers by using... Eavesdrop! Get relevant social media posts sent directly to you, engage, and watch your organic traffic 📈 pic.twitter.com/aZG2AYOtDu— Sudo ⚔️ (@Sudonymously) October 23, 2021
A happy customer sent me this! They found a relevant post on Reddit and made their first sale using Eavesdrop! 🎉🎉 pic.twitter.com/W6DlyLKnQf— Sudo ⚔️ (@Sudonymously) October 25, 2021