DON’T BURN MONEY ON ADS! USE LEAD GENERATION TOOL INSTEAD

Lead Generation is better than massive ads
Lead generation tools enable businesses to talk directly to customers to understand their needs and interests and convert them into paying customers. In other words, it ensures revenue, actual customers as well as touchpoints. 

I have experience running a company's ads to increase brand awareness and convert people into paying customers. It's a complex job that requires user experience research for optimal execution, but it still falls under one of the most significant weaknesses of advertising: BURNING MONEY. Most of the money used to run ads is to make people know about your product. If someone needs fresh drinks, they will think about Pepsi or Coca-cola as their 1st choice.

WHY WE SHOULD USE LEAD GENERATION TOOLS

Advertising is an investment to LEARN - EVALUATE - INVEST - RETURN. If one of the above steps fails, your business will also be affected by the distribution channel. Advertising is effective when it comes to bringing your brand identity to a massive audience. Most people don't know about the product you are offering, and most of the customers being advertised to are not interested. Pouring money into ads leads to wasting money! People tend to run ads to test market taste and attract customers by shocking content, which is less effective nowadays.

Ads vs lead generation.png

So the transition from INVEST to RETURN can be difficult for ads, especially for businesses that don't have a structural organization system like startups or small and medium businesses (SMEs).  These organizations need a lead generation tool to help them convert from leads to repeat customers. In other words, it ensures revenue, actual customers as well as touchpoints. Lead generation tools enable businesses to talk directly to customers to understand their needs and interests and convert them into paying customers. In other words, it ensures revenue, actual customers as well as touchpoints.  In other words, it provides revenue, actual customers, and touchpoints.

WHAT IS LEAD GENERATION?

Lead generation is simply the way you attract customers to your product. They are initially interested in your products or services and your goal of turning that interest into sales.

If you find yourself learning easier through a visual chart, this chart may help. It illustrates a flow of promotional marketing channels to generate leads.

Benefits of Freelancing Instagram Post.png

How many types of lead generation do we have?

  • Facebook lead

  • Twitter lead

  • Linkedin lead

  • PPC lead

  • B2B lead

  • Hustle lead

So what is the difference between the above leads?

Facebook, Linkedin, and Twitter leads are leads from social media.

PPC (pay per click) are the leads paid to get the article to the top of the search results page.

Hustle leads are customers that use lead generation tools.  Using a lead generation tool is fairly straightforward. Your customers are probably in online communities, voicing their demands or expressing problems your product solves. These are perfect opportunities for you to win new customers! A Lead generation tool like Eavesdrop monitors the web and alerts you of these opportunities. Let's say that someone needs to buy Nike shoes but doesn't know what kind of shoes they will fit. They will go online on Reddit.com and post that: "What kind of Nike shoe would fit a budget of about $75-$150? I want to buy shoes for the prom with my new friend."

The posters homies will see that article and advise our friend. And you, as a conscientious business, will do the same. Treat him like a friend, and try offering him a pair of Jordan Pandas. If both of you are happy, the transaction will occur. You can take advantage of those relationships because it's" better than the ads relationships.

Apps that generate hustle leads will give you an edge in the competitive landscape.

You can use these tools to monitor online communities daily to better communicate and understand your customers. See Eavesdrop as an example. Eavesdrop is a lead generation tool that monitors online communities 24/7 and notifies you when an opportunity to engage with your customers arises. Try to learn more right here!

Glossary:

Touchpoints: the term refers to the points of contact or interaction, especially between business and your customer. Touchpoints bring a lot of benefits for feedbacks, customer behavior, or service improvement.